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Continue to ChatWords in prose ought to express the intended meaning; if they attract attention to themselves, it is a fault; in the very best styles you read page after page without noticing the medium. Works of imagination should be written in very plain language; the more purely imaginative they are, the more necessary it is to be plain. - Samuel Taylor Coleridge from https://whatsmyquote.com/quote/words-in-prose-ought-to-express-the-intended-meaning-if-they-attract-attention-to-themselves-it-is-a-fault-in